About Us
Welcome to Tothug – Where Bohemian Freedom Meets Western Soul
At Tothug, we’re not just a brand—we’re a celebration of untamed beauty. Founded in 2023 by nomadic artisans and vintage revivalists, we fuse bohemian fluidity with rugged Western charm to craft pieces for free-spirited souls who crave adventure and authenticity.
Why Tothug?
✨ For the Wanderlust Wardrobe:
From desert-ready fringe jackets to prairie-inspired lace dresses, every piece tells a story of open skies and dusty trails.
✨ Globally Rooted, Locally Crafted:
Designed in Santa Fe, handmade by artisans from Marrakech to Montana, and adored by rebels in 40+ countries.
Our Collections
Dress Like the Horizon – Endless & Bold:
✅ Bohemian Essentials:
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Flowy tiered maxi dresses | Embroidery-detailed blouses
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Distressed denim with turquoise accents
✅ Western Edge: -
Leather harness belts | Concho-embellished boots
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Fringed suede jackets with vintage patina
✅ Artisan Accents: -
Hand-stamped silver jewelry | Navajo-inspired woven bags
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Bandana-print scarves & wide-brimmed hats
Our Ethical Roots
✓ Natural Materials: Organic cotton, hemp, and upcycled denim form the backbone of every design.
✓ Slow Fashion Legacy: Limited batches to honor craftsmanship, with zero deadstock practices.
✓ Fair Trade Partnerships: Collaborating with indigenous cooperatives and family-owned tanneries.
✓ Earth-Friendly Footprint: Biodegradable packaging | 1% of sales fund desert conservation.
Vision Beyond the Horizon
By 2025, we pledge to:
🔹 Launch a "Repair & Rewear" program to revive vintage Western wear.
🔹 Introduce plant-dyed collections using desert wildflowers.
🔹 Partner with 10+ Native American artists for co-created limited editions.
Join the Tribe
Embrace your inner pioneer.
Discover intentionally wild designs at Tothug.com